By department
Every claim you make, with the approval behind it.
A campaign is a set of claims, and every one has a source, a sign-off and a date. When those live in email threads and old decks, the AI writing the next campaign either cannot find them or makes them up.
What goes wrong today
The problem in marketing
- Nobody can say quickly which claims Legal has cleared, in which wording, for which channel.
- Brand rules live in a guide that half the team has never opened, so the AI drafts against the wrong version.
- Campaign learnings sit in reports nobody reads twice, so the next launch starts from scratch.
What you would do with it
The same platform, pointed at your problem
Approved claims, cited
Ask what you are allowed to say and get the cleared wording with the review that cleared it, and a clear no when a claim has not been approved.
The current brand guide, every time
A superseded rule is dated and set aside, so drafts follow the version in force rather than the one somebody remembers.
Launch learnings that carry forward
What worked, what was decided and why becomes knowledge the next campaign starts from.
What changes
In terms your finance director recognises
Fewer claims sent back by Legal
Drafts that follow the brand guide in force
Each campaign starting from the last one's record
The lead angle here is claims, approvals and the brand on the record — but the platform underneath is the same one on every page of this site. See how it works.
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